You may have noticed something different about us: Earlier this month, we transitioned to a new brand identity — one that has already begun to resonate within our community.
This change represents a significant undertaking by the RAIN organization and its supporters. We’re especially grateful to those who helped inform this new direction by completing our surveys and offering feedback in other ways. This input was invaluable.
The RAIN marketing committee, along with our marketing firm partner Mandala, carefully considered many options, including the status quo. Through this process we learned that the former brand had achieved its original purpose of introducing RAIN to a very broad and diverse group, and that our core customer – the entrepreneur – was looking for a different look-and-feel from the RAIN brand. Research showed that our entrepreneurs were seeking a new message: bold and forward thinking.
Thank you for your support of entrepreneurship and innovation in our region. We can’t wait to start seeing our new brand around town (Stickers are on the way!).