Corvallis Benton County Announces New Brand Identity and Website
Corvallis / Benton County Economic Development Office Delivers on Plan to Grow Corvallis Benton County Economy
FOR IMMEDIATE RELEASE
Friday, July 19, 2013
CONTACT CORVALLIS ECONOMIC DEVELOPMENT OFFICE
Amy Jauron: 541.766.6322
The City of Corvallis / Benton County Economic Development Office is pleased to announce the launch of their new brand identity and website portal for the Corvallis-Benton County Economic Development office. The beta website goes live today and is the culmination of a collaborative effort that included contributions from multiple public and private entities committed to supporting business development in the region. The project also incorporated public support through a photo contest, “Say Cheese, Benton County!” in which individuals submitted photos to be used in promotional efforts. The website URL, www.YesCorvallis.org, is symbolic of a positive and welcoming invitation to discover the wealth of resources available to businesses here.
The website portal premiers a completely new brand identity which includes a new logo and tagline, “Innovate. Grow. Thrive.TM”, which is meant to capture the spirit and vitality of the Benton County region. There are five key value propositions that were developed to try to capture the spirit of the region: Entrepreneurial Spirit; Culture of Innovation and Research; Smart Competent Workforce; Extraordinary Quality of Life; and Great Place for Business. The portal also includes a “crowd-sourced” Community Business Calendar that local businesses can use to communicate business events and training as well as an online Job Board that provides a collective resource for matchmaking the business community with local talent.
“We are thrilled to be launching our new identity combined with a very comprehensive business portal,” says Economic Development Manager, Tom Nelson. “This web portal is designed to provide resources for entrepreneurs to start a new business locally, provide a forum for current businesses to connect, innovate, and grow, and provide site selectors with appropriate resources. The goal is to create an environment where businesses can thrive in a sustainable and rich, local economy.”
Communities including Corvallis, Philomath, Alsea, Monroe, Adair, and North Albany are all highlighted on the web portal. The Benton County area has comparatively more industrially designated property than anywhere between the Portland Metro area and California, and with that comes a lot of potential. The City of Corvallis has three Enterprise Zones: South Corvallis, Sunset Research Park, and the Hewlett-Packard campus.
The project was led by Cleland Marketing and Boost Brand Solutions. Web development was completed by Network Enterprises.